Selected projects
Project / 05 · 2013

ICE DOGG

Clothing brand founded by Václav “Iceman” Žáček, a world championship medallist in jet ski freestyle.

For Václav ‘Iceman’ Žáček's clothing brand ICE DOGG, I created a logo and a distinctive design for printing on clothing. My original drawing of a dog's head gave the brand a recognisable face.

I converted the illustration into vector artwork, combined it with the brand name and prepared it for use on textiles. The design appeared on actual products — rapper Vanilla Ice also wore a T-shirt featuring the drawing.

Logo — illustration

Václav “Iceman” Žáček and Vanilla Ice wearing a T-shirt with my dog graphic
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From drawing to logo

The design began with my own drawing of a dog’s head. I turned it into a bold, single-colour graphic and combined it with the brand name.