Project / 05 · 2013
ICE DOGG
Clothing brand founded by Václav “Iceman” Žáček, a world championship medallist in jet ski freestyle.
For Václav ‘Iceman’ Žáček's clothing brand ICE DOGG, I created a logo and a distinctive design for printing on clothing. My original drawing of a dog's head gave the brand a recognisable face.
I converted the illustration into vector artwork, combined it with the brand name and prepared it for use on textiles. The design appeared on actual products — rapper Vanilla Ice also wore a T-shirt featuring the drawing.
Logo — illustration
From drawing to logo
The design began with my own drawing of a dog’s head. I turned it into a bold, single-colour graphic and combined it with the brand name.