Legendy
The original logo, the visual identity of the early editions and subsequent campaigns. Design for both the poster and visitors finding their way around the event.
Visual concept — stylisation — composition — campaign adaptations
2025 — Speed and Passion
Painterly styling, car compositions and adaptations of the edition's theme across different formats.
The car models and theme came from the client's brief. Generative AI was one tool in the process; the final composition and adjustments were made in Photoshop.
Print adaptation
Another format from the 2025 campaign01
Original identity · 2017
My original logo and its use in information materials, print and spatial graphics for the 2017 edition.
The original logo is my work.
Original logo
Map, programme and merchandise
Ticket and wrap design
More materials from the 2017 edition04
2018 — campaign and programme
The 2018 campaign and an overview of its themes and pavilions.
Poster and pictograms
2026 — a new campaign
Print and online graphics using the new, supplied logo.
The logo used in the 2026 campaign was supplied; it is not my work.