Selected projects
Project / 01

Chocotopia

Concept, original photography and graphic design for a curved façade. The Chocotopia work continued with TREE 2 BAR packaging and the Sweet Fiber brand.

Concept — Photography — Retouching — Graphic and packaging design — Prepress

The completed Chocotopia façade

The brief

Make the site more visible and communicate its offer. The client's original facade brief allowed for only a small rectangular advertising space.

My approach

Instead of a small advertising space, I proposed using the entire curved façade. I checked the image and text placement against the actual views from the motorway and the car park opposite.

Delivery

The facade design was installed. The Sweet Fiber logo and labels and TREE 2 BAR packaging are used on actual products.

01

Façade

The brief was for a small advertising space. I proposed using the curved glazed façade and developed the work from my own photography through to print-ready files.

My role: concept, shoot preparation, photography, retouching, graphic design and print-ready files.

The original space

The design had to work on a curved surface and from the places where people actually see the site. I checked the views from both directions of the motorway and from the car park opposite.

The glazed façade before the graphics were installed.
The view from the motorway before installation — the curve changes how much of the façade is visible.

Why the text is in the top left

From the Lidl car park across the motorway, only the upper part of the façade is visible. I concentrated the main message in the top-left corner. The photograph of the completed installation from this spot shows why the text placement mattered.

The finished façade viewed from Lidl across the noise barrier. Its upper edge remains visible, with the message on the left.
The Lidl car park across the motorway — one of the places where I checked visibility.

Original photography

I shot the photographic material inside Chocotopia. The behind-the-scenes images and finished photograph show the set preparation and work with people.

Behind the scenes of my shoot — lighting and set inside Chocotopia.
A documentary photograph with the people taking part in the shoot.
My photograph of children inside Chocotopia.

A composition for this particular building

I planned the graphics around the individual glazed panels and prepared the print files. The window labels connect the design to its physical placement.

Working labels for the individual glazed panels.

The installation, seen up close and in motion

The finished graphics seen up close and from a passing car complete the journey from design to use in the real environment.

The installed graphics on the curved façade — photography, retouching and graphic design.
A documentary view of the finished façade from a passing car.
02

Sweet Fiber

An original logo and label system for a product range. The same visual language carries through the packaging and accompanying leaflet.

My role: Sweet Fiber logo, label design and leaflet graphics. The heart symbol is based on the Chocotopia logo. Copy and product photography were supplied by the client; decorative imagery came from a stock library.

Product range and packaging

Sweet Fiber labels, packaging and supporting sales materials.

Sweet Fiber — labels and packaging
Sweet Fiber — products and sales materials

The logo in use

The circular motif connects the logo with the labels. Documentary photographs show their use on the actual products.

Sweet Fiber — logo designs and their use on circular labels.
Sweet Fiber — documentary photographs of labels on the actual products.

Label system

Three flavours in one product range: dark chocolate, milk chocolate, and white chocolate with raspberries.

Sweet Fiber — label design for hazelnuts in dark chocolate.
Sweet Fiber — label design for hazelnuts in milk chocolate.
Sweet Fiber — label design for hazelnuts in white chocolate with raspberries.

Accompanying leaflet

The outer and product sides of the Sweet Fiber folded leaflet.

Sweet Fiber — outer side of the folded leaflet; product photography supplied by the client.
Sweet Fiber — product side of the folded leaflet; product photography supplied by the client.
03

TREE 2 BAR

Chocolate packaging design and my own illustrations of the production process. The outside presents the product; the inside explains the journey from cacao tree to chocolate.

My role: packaging design and illustration. The Chocotopia logo and copy were supplied.

Outer and inner packaging

Both sides belong to the same variant. Inside, the visual system continues through my drawings of the individual production steps.

TREE 2 BAR — outer packaging for Vietnam 39%.
TREE 2 BAR — inner packaging with my illustrations of chocolate production.
More TREE 2 BAR packaging and an illustration work sheet04
TREE 2 BAR — outer packaging for Ghana 71%.
TREE 2 BAR — outer packaging for Ghana 40%.
TREE 2 BAR — illustrated inner packaging for Ghana 71%.
TREE 2 BAR — a work sheet of my illustrations of the production steps.
04

More work for Chocotopia

Individual pieces for other brand applications. Each brief has its own section.

Chocotopia small chocolate bar packaging

A separate range of milk and dark chocolate under the Chocotopia brand.

Chocotopia — flat packaging artwork for a small dark chocolate bar, from a separate range.
Chocotopia — flat packaging artwork for a small milk chocolate bar, from a separate range.

Gift vouchers

Front and back of the Chocotopia voucher.

Chocotopia — gift voucher, front.
Chocotopia — gift voucher, back.

Vehicle wrap

The wrap design and installation photographs in the original project overview.

Chocotopia — an overview of the vehicle wrap design and photographs of the finished installation.