UNCS
Since 2019, I have handled photography and graphic production for UNCS from start to finish. I plan and direct shoots, select locations, photograph and retouch. I turn my own photographs into catalogues, banners and HTML newsletters, carrying the work through to print-ready files and on-site print supervision.
Shoot direction — photography — retouching — visual communication
The brief
Present products and new collections on an ongoing basis, and create materials for sales communication in digital and print formats.
My approach
I championed photographing products on models and initiated the studio setup. I took the work from location selection and shoot direction through retouching and graphic design to print supervision.
Delivery
The brand used the photographs and graphics in its online shop, banners, newsletters and printed catalogues. A single set of images could serve several different purposes.
Photography and catalogues
For catalogue shoots, I selected locations, prepared the scenes and directed the models. I then retouched the photographs and developed them into graphic materials.
Photography, retouching and graphic design: Boho Mik. Styling was handled by the team. The UNCS logo and existing identity were supplied.
Winter 2026: from shoot to cover
I photographed the pair beside the car at an industrial site, then transformed the scene into a winter setting in retouching. I used the same photograph to create the catalogue cover.
Another retouch from the winter series01
On-site print supervision
I proposed a metallic blue Pantone ink for the catalogue cover. I attended the press checks in person and supervised the catalogue's print quality.
Catalogues in print
I also used the finished photographs in printed catalogues. These physical copies come from different stages of the collaboration.
Inside pages of a catalogue01
Product photography
I championed the move to photographing products on models and initiated the studio setup. I established lighting and processing for colour-accurate images for the online shop.
My role: lighting, model direction, photography and retouching. The photographs needed to show both the fit on the body and the construction details.
FRASER III / vest
Full-length, front and detail views of the same vest. Consistent lighting kept the dark fabric and small details clearly visible.
REA / women's shorts
Full-length, rear and waistband detail views. Each shot adds a different piece of information about the same product.
Digital campaigns
I used my own photographs to create graphics for the website and social media. For each format, I reconsidered the composition, text size and space for the product.
My role: photography, retouching, graphic design and format adaptations. The UNCS logo was supplied.
Style Without Limits
One concept in three formats. The photograph, offer and call to action stayed the same; I adapted their arrangement to each space.
New collection: another set of three formats03
Newsletters
I combined product photography, campaign imagery and graphic design in newsletters. This selection presents individual pieces for different collections and promotions.
My role: photography and graphic design. Opening an image shows the complete newsletter first; you can then zoom in to read it.